Daily functional hydration for cats and dogs.
PawSlrp is a pet wellness brand in development. Three functional variants, developed against FEDIAF nutritional guidance, for the GCC market first.
Partners, distributors and retail buyers are welcome to get in touch. Product and technical detail is shared directly, under NDA.
Hydrate
Calm
Shine
Daily hydrationbuilt into a ritual
Cats firstdogs approved too
Three functionsone daily habit
Vet-informedFEDIAF guidance
They stopped being pets a long time ago.
PawSlrp is built for owners who care for their animals the way they care for themselves: daily, carefully, and with love.
The need is physiological, and the market is moving.
Three facts we build against. Sources are named and linked so you can check them yourself.
Cats descend from desert animals and have a naturally limited thirst drive. They evolved to take water from prey rather than from a bowl, which is why moisture intake matters more for cats than for most species.
Source: American Animal Hospital Associationof cats over the age of 10 are affected by chronic kidney disease, rising to 80 percent of cats over the age of 15. Fluid intake sits at the centre of how vets manage it.
Source: Cornell Feline Health Centeraverage growth in the Saudi pet food market since 2019, reaching USD 275 million in 2024. The GCC is one of the fastest premiumising pet markets in the world.
Source: USDA Foreign Agricultural Service, Riyadh, 2025Three variants, one daily ritual.
Each variant is built around a single job a pet owner already understands and already buys for.
Everyday fluid intake
With urinary and kidney wellness as the owner's reason to buy.
Softer routines
Routine support for pets in busy homes, in travel, in boarding and in multi-pet households.
Coat & skin comfort
The benefit an owner can see week to week.
On detail. PawSlrp is a complementary pet food, not a veterinary medicine and not a dietetic feed. Formulation, actives, dosing, pack format and full technical specification are not published here. They are shared with qualified partners after a mutual NDA.
The pack stays secret until launch.
What sits behind the frosted glass is a first for pet care, and we are keeping it under wraps until the day it hits the shelf. Waitlist members see it before anyone else.
Be first to see itTwo ways to start a conversation.
We read every enquiry and reply to qualified ones within two working days.
Production and development
If you work in pet nutrition and would like to be considered as a partner for this range, write to us. Tell us who you are and what you do. We reply, and where there is a fit we put a mutual NDA in place before any detail is exchanged.
Write to us as a partneror email us directly: m.jawish@pawslrp.com
Distribution and retail
We are appointing distribution market by market, starting with the United Arab Emirates. For distributors, importers and category buyers, the range plan and commercial file are opened directly after a mutual NDA.
Write to us about distributionor email us directly: m.jawish@pawslrp.com
Development status, stated plainly.
We would rather show you the real stage than a launch date we cannot hold.
Brand created and trademark application filed
Product development and partner discussions
First market, United Arab Emirates
For pet parents
PawSlrp is not on sale yet. Join the list and we will contact you before the first release, and you will see the secret pack before anyone else.
Your email app will open with the message ready. Send it and you are on the list.
We use your email only to contact you about PawSlrp. No sharing, no resale.